उद्भिज (Udbhij) is a Sanskrit word which means “that comes out of the soil by itself”. Udbhij is an umbrella for three start-ups Khumb Organics LLP, Khumb Poshit LLP and Bhu-Krimi Urvarak LLP which are seed funded by NewGen IEDC and supported by Marwadi University Centre for Innovation, Incubation & Research, Rajkot, India.